Phase 0: Onboarding
Introductions
Before we begin any project, we like to get to know one another. This allows us to put names to faces and get to know who you are, what your company is about and what you’re looking for.
Proposal
Once we land the project deliverables, an estimate including a project budget and timeline are created for you to review. This is where you can get a clear picture of the road ahead and choose to add or remove things from the estimate to adjust your price.
Contract & deposit
Once our project gets the ‘green light’, we’ll sign a contract and collect a deposit. Typically, 50% is asked up front to ensure both parties are equally invested. The remaining payments will be spread out over the course of the project.
Phase 1: Research & strategy
Discovery
In our discovery phase, the goal is to simply hear from each key stakeholder to understand as much about your brand, your individual perspective, and all of your various needs, likes, dislikes, goals, and expectations for our work together.
Moodboards
Before diving into full creative work, an exploration of moodboards that give distinct ‘routes’ for the brand to move in are created. These choices are an ongoing reference throughout the creative process to ensure everything is top of mind to our strategy.
Phase 2: Brand Identity
Identity Design
After our moodboard is approved, identity design work begins. To get the most out of this phase a full ‘heads down’ mode is in effect.
Brandwork
When building out a new brand, it’s important to flex the strength of options created. Therefore, the brand identity is put to the test with additional brandwork which showcases relevant examples alongside the identity design to give the full effect.
Presentation
A standard branding project includes 2-3 identity directions (depending on scope). Going for depth, logos, identity elements and additional brandwork are presented at once to give the holistic picture at once. It’s important for all key stakeholders to be present for initial thoughts and reactions.
Feedback & revisions
A standard project scope includes two rounds of revisions. That means you’ll see designs, provide feedback, see updated designs, provide more feedback, then see final designs for approval. If you need additional revisions, an overage fee will be added. This approach helps keep feedback clear and concise, which saves everyone time and energy all around.
Phase 3: Brand experience
File handoff
After your final feedback is incorporated, delivery of final files will be delivered as outlined in the project scope. For a typical branding project, this means you’ll receive all kinds of logo files, any key design assets we created during the process, and a brand style guide to help you start building your new brand.
