Launching in 2013 with the promise of delivering anything and everything to your door within minutes, the Gopuff brand went through a rebrand to create a streamlined brand system that could span from 26 markets nationally to 500 markets globally. Working alongside the brand team, we crafted various marketing materials that flexed from out of home down to digital paid ads to feature over 3,000 products in the Gopuff library. Following the rebrand, new active users soared over 265%.