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LucidLink

Kernel is a new plant-based fast food restaurant based in NYC. From the creative mind of Steve Ells (Chipotle Founder), Kernel takes the chef-led and robot-assisted production of a traditional restaurant and turns it into something more. Kernel is the new way to fast food. Big, small, try them all.

Project Details

Year: 2023-24

Agency: Studio George
Creative Director: Andrew Guirguis, Dave Clark
Designer: Greer Mosher
Photography: Anisha Sisodia
Illustration: Rasmus Ohlson
Product Design: Kevin Twohy
Development: Gardener

Services:
Art Direction
Brand Identity
Digital Design
Print Design