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Snooz Club

People of the Valley is a New Mexico based arts collective focused on tactile goods, designed and curated by artists Petecia Le Fawnhawk and Mark Maggiori. Undergoing a brand refresh, People of the Valley evokes a subtle nod to the Southwest with its warm and neutral earth tones with peaks and valleys within its logo letterforms.

Project Details

Year: 2021

Agency: Concept for Forner
Lead Designer: Greer Mosher

Services:
Brand Identity
Creative Direction
Print Design